Serving over 300k monthly customers, Rainbow Centre is a one-stop destination for shopping, entertainment, food and wellness in Sudbury, Ontario. Rainbow Centre also has over 350,000 sq.ft of office space which is home to many reputed organizations.
The challenge was to strike the perfect balance on the website between Retail, Food, Entertainment, Hospitality and Commercial Space as it caters to a wide audience.
We took a visual first approach and divided the website into broader categories that helps the users to quickly find what they are looking for. It is highly dynamic and content can be updated through the CMS.